I’m deeply interested in research, strategy, brand, design, product, and innovation. I’m curious about people, culture, behaviour, and the small “golden nuggets” in everyday life that often go unnoticed but can unlock powerful ideas.

Studying Anthropology with Innovation at the University of Bristol shaped the way I think as a strategist. It taught me to look beyond what people say and pay attention to what they do, value, assume, and normalise. In other words, anthropology gave me a way to understand people in ways they may not always recognise themselves.

This perspective led me to innovation and venture building. I love solving complex problems, creating bold and sometimes outlandish ideas, and turning them into concepts that can actually work in the real world. For me, strategy starts with people, not assumptions.

Now, I’m looking for opportunities across brand, product, design, and innovation strategy, where I can use research, cultural insight, and human-centred thinking to create new ideas that are imaginative, practical, and built around real human needs.

About Me

  • Cultural insight

  • Consumer research

  • Trend forecasting

  • Behavioural insight

  • Market analysis

  • Competitor mapping

  • Audience segmentation

  • Brand positioning

Skills:

  • Customer journey mapping

  • Insight synthesis

  • Creative ideation

  • Campaign strategy

  • Concept development

  • Strategic storytelling

  • Stakeholder communication

  • Social innovation

Here is what I’ve been up to:

  • Clover

    • A preventative social connection platform designed to help older adults build meaningful local relationships before loneliness becomes chronic. The project combined ethnographic research, precision design, host partnerships and a scalable venture model.

  • Connection Collective

    • A research-led project exploring loneliness and social isolation among older adults in Bristol. It used ethnographic and participatory design methods to identify vulnerable life transitions and shape a more targeted intervention.

  • Enterprise Case: Bichael Jackson

    • A business simulation project where I helped lead a bike company through strategic growth, operational scaling and market competition. The project strengthened my skills in leadership, financial decision-making and customer-led strategy.

2026

  • ProPatch

    • A new venture business plan for a transdermal fitness supplement patch designed to make performance nutrition more convenient, portable and effective. The project covered product strategy, market sizing, operations, risk, finance and funding.

  • WISE Marketing Plan

    • A strategic marketing campaign positioning WISE as the smarter travel money solution for European travellers. The plan used segmentation, competitor mapping, customer decision-making and multi-channel communications to drive awareness and sign-ups.

  • Bonhams (Internship)

    • Researched luxury watch trends, catalogued 100+ watches and supported private viewings for high-net-worth APAC buyers, contributing to 100% of lots sold and HK$6.5M+ in sales.

  • Spink & Son (Internship)

    • Managed catalogue research, inventory control and client engagement across 1,000+ wine, whisky and cigar items, supporting auction preparation and post-sale logistics.

  • Native Design (Internship)

    • Conducted market, cultural and competitor research across 3+ regions, identifying 10+ trends and benchmarking 30+ competitors to inform product strategy and innovation opportunities.

2025

2024

  • Native Design: ConnecTable

    • Working with Native Design pushed me to think about how technology should support, not replace, human care. I helped develop ConnecTable, a concept using generative AI and physical interaction to encourage more meaningful social moments for people living with dementia.

  • GenieBiome Limited (Internship)

    • Conducted market, competitor and customer research in the probiotics sector, identifying trends, consumer needs and growth opportunities to support marketing strategy and brand engagement.

  • Vice-President, Association of British and Chinese University Students

    • Led a 7-member committee, managed sponsor and venue relationships, and delivered 15+ cultural, social and sports events for 350+ members, including a sold-out 300+ attendee event generating £8,000+.

  • Bristol PLUS Award

    • Completed 400+ hours of work experience and professional development, including workshops in marketing, start-ups and project management. Strengthened leadership, analytical thinking and innovation skills through student-led projects and the Bristol Futures Innovation and Entrepreneurship course.

2023

  • RoadChef: Design Futures

    • Developed future-focused recommendations for the motorway service area industry, using user needs, behavioural insights and changing travel habits to imagine how service stations could evolve over the next 50 years. The project explored the concept of “15-minute road stations” and how they could transform service stops into more efficient, valuable and experience-led destinations.

  • Asian Charity Services (Internship)

    • Completed an internship in the social sector, supporting event logistics, marketing outputs and video production to strengthen the NGO’s visibility and outreach.